Frequently Asked Questions

General

What is Scoreboard Social?
Scoreboard Social is a social media reporting tool that gives brands/businesses a competitive snapshot of how they're performing in key social media metrics versus their competitors, industry leaders or brands they want to monitor.

How does Scoreboard Social work?
Scoreboard Social pulls public data from Facebook, Twitter and Instagram, analyzes the key metrics, and provides actionable reporting.

Can I get reports on demand?
Yes! If you're thirsty for more than our automated weekly reports, you can always sign in and view reports for the time period you want to see.

What is a Social Profile?
A Social Profile is one Facebook Page, one Twitter user, or one Instagram user. Higher-level Scoreboard Social plans allow more Social Profiles to be tracked.

What is a project?
Projects help organize the social profiles you are tracking. For example, you can create a project for a client, campaign, or an internal project.

What is a watchlist?
A watchlist is a group of Facebook Pages, Twitter users, and/or Instagram users. Multiple watchlists can be created in a project so you can organize them by competitors, peers, industry leaders or top brands.

Social Networks

What social networks does Scoreboard Social track?
Currently, we track Facebook, Twitter and Instagram. You can also enter monthly data for other accounts like Yelp, TripAdvisor, or anything you like. These custom accounts can be added to watchlists and will be included in your monthly reports.

Which Facebook Pages can I add to a watchlist?
Scoreboard Social only analyzes Facebook Pages, not personal Facebook profiles.

Which Twitter users can I add to a watchlist?
You can add any Twitter users you like. If you add users with protected tweets, no information will be reported about their tweets.

Which Instagram users can I add to a watchlist?
You can add any Instagram users that make their photos and videos available publicly. Unfortunately, Instagram shows users with private profiles in the search results. If you inadvertently add a user with a private profile, it will be automatically removed from your watchlist.

What Social Profiles should I add to a watchlist?
The best strategy to utilize Scoreboard Social is to create your first watchlist with a Social Profile that you're managing and to include your primary competitor's Social Profile. You may also want to create a second watchlist of industry leaders or top brands. All watchlists should be able to serve as a tool to assist you in your overall social media strategy, while also helping you understand what is working for your competitors, industry leaders and top brands.

Reports

When will I be able to view my reports?
Once you create a watchlist, we immediately start collecting all the key metrics. It usually takes less than 30 minutes to collect the initial data. After we have collected enough data over time, you will start seeing trend data appear on your reports.

How far back can I go with the report date range?
We start tracking the social profiles when they are added to a watchlist. Usually, we can also retrieve the last 7 days of posts / tweets. If we have data for some profiles in the date range, but not others, you will see the missing profiles on the report with a "No data available" message.

Are reports automatically scheduled for delivery?
A weekly report for each watchlist will be delivered to your email address each Tuesday morning around 6 AM Pacific time. You can also view reports on-demand on our website.

For Facebook, what key metrics do you include in your reports?
We report on the Page Likes, People Talking About This (PTAT), Engagement (PTAT/Likes), Total Posts, and Daily Interaction with posts. We also include per post metrics such as Likes, Comments and Shares, and Engagement. We believe the best social media strategy is to focus on audience engagement - in particular the Engagement and the Daily Interaction metrics.

For Twitter, what key metrics do you include in your reports?
We report on the Followers, Tweets, Outreach (actions like retweeting or replying to users), Retweets, Replies, Mentions, Unique Users Engaging, and Engagement. We also include per tweet metrics such as Favorites, Replies and Retweets, and Engagement. We believe the best social media strategy is to focus on audience engagement - in particular the Engagement metric.

For Instagram, what key metrics do you include in your reports?
We report on the Followers, Posts, Likes received, Comments received, and Engagement. We also include per post metrics such as Likes, Comments, and Engagement. We believe the best social media strategy is to focus on audience engagement - in particular the Engagement metric.

Why don't I see growth in page likes or followers right away on my charts?
Because we start tracking profiles once they are added to a watchlist, we don't have historical information on Facebook page likes or Twitter/Instagram followers. After you have been tracking the profiles for a period of time, you will see the change in audience size reflected on the charts.

Security and Privacy

How is my account information processed and secured?
We use HTTPS for all browser interactions with our server. This helps ensure all information transmitted to and from our website remains secure and visible only to you. Our website and database are hosted on the Heroku platform. They document their extensive physical, environmental, data, network and other security measures on their website.

How is my credit card information processed and secured?
Credit card services are provided by a third party service called Stripe. When you enter your credit card information, it is processed via their secure web service. For your security, credit card information is sent directly to Stripe; it is not sent to or stored on our servers. For more information on Stripe's rigorous security measures please visit their website.

Why do I need to connect my Facebook, Twitter, and/or Instagram account to Scoreboard Social? How do you use my data?
Connecting allows us to retrieve Facebook pages and posts that have been age-restricted or targeted to a specific country. We only retrieve public information on pages and posts. Connecting your account is also required by Facebook, Twitter, and Instagram to ensure a robust connection and prevent abuse of their services. We do not store or use any personal information from your account except to display your account name.

Will Scoreboard Social share my information with others?
No. User information is private and will not be sold or shared with third parties. Please see our privacy policy for details.